7th Gr. Writing - Print Advertisement

Mission:

The mission of the CBA Markert Library program is to teach information literacy in collaboration with classroom teachers within the context of the content curriculum, inspire and develop a love of reading, and provide diverse materials and services to enable students to become life-long learners and effective users of information.

Big 6 Research Method

1.1. Define the problem

1.2 Identify the information requirements

Keeping in mind the purpose of writing (inform, persuade, entertain, express), design a print advertisement for your product (real or imagined).

What is your product? What will this product cost?

Who will use it?

Why do these people need it?

Why is this product better than a competitor's product?

Format: text, pictures, charts and graphs

2.1 Determine kinds of sources

2.2 Prioritize sources

Books, databases, Internet

*Remember, you may use only ONE encyclopedia entry!

3.1 Locate actual resources

3.2 Locate information

Books: Search the catalog, using keywords; Social issues, 300's; Science, 600's.

Databases: Gale Student Research Center, Nettrekker, ONE encyclopedia

Note: DO NOT use Ebsco Searchasaurus or Primary Search- that is for elementary students!

Internet: Google for general searching, but remember that you will need to make sure the site is academically acceptable - make sure you can find the proper credentials.

Recommended sites:

Parts of an Ad

How to write effective headlines

How do I design a good ad?

Total Recall: Latest Research on Ads

Positioning: Setting Your Business Apart

(Remember that Wikipedia is NEVER academically acceptable because it cannot be credentialed.)

4.1 Engage (read, view, interview)

4.2 Extract (make notes)

Take notes electronically using Microsoft Word and save them to a flash drive or your network folder.

Citation generator

Be aware that websites from a database must be cited differently than just websites:

Website from a subscription service

Author last name, Author first name . "Web page title". Institution or organization of website. Database name. Date of access. URL.

Wallace, Susan. "God and War: Introduction
	and Index at Mostly Medieval - Exploring the Middle Ages". Nettrekker. .21 Sep 2009 <http://www.skell.org/explore/gnwintro.htm>.

MLA date format: day month year

Header: 21 September 2009

Citation example: 21 Sep 2009

5.1 Organize information

5.2 Present information

Example of a correct "Works Cited"

You are required to have a Works Cited page - make sure it is in correct format, with 1" margins, 12 point Times New Roman font, with resources in alphabetical order in hanging format.

Remember, your Works Cited page will be in MLA format although your paper will NOT. (See requirements above.)

Only ONE encyclopedia entry will be accepted.

6.1 Judge the product

6.2 Judge the process

What did you learn about advertising?

What did you learn about research?